The Heart Behind Tended

Tended was created from lived experience as a mother, a longtime technology leader, and someone who has personally navigated the responsibility of finding care for my family.

When my first daughter was born in 2020, I was navigating postpartum anxiety during a time when the world itself felt uncertain. Finding a caregiver for the first time felt deeply personal. I knew I was choosing someone who would become part of my child's world, yet there was no roadmap for building that relationship well.

With the support of a communication coach and a trusted referral to the caregiver who would become part of our family's foundation, I experienced what was possible when a caregiving relationship was approached with intention from the very beginning.

Over time, I began noticing the same challenges again and again. Families were overwhelmed by the process of finding, hiring, and supporting caregivers. Caregivers were stepping into deeply personal, high-responsibility roles without the clarity, structure, or support they deserved. Both sides were often left to figure it out as they went.

I believe we can do better.

Tended exists to bring more intention, structure, and care to caregiving relationships. We help families and caregivers connect thoughtfully, establish clear expectations, and build relationships rooted in trust and mutual respect.

Before creating Tended, I spent nearly two decades helping technology companies turn complex ideas into trusted systems people could use. My training in yoga and mindfulness shaped another part of my approach to this work: listening deeply, noticing dynamics, and understanding what helps relationships feel steady and supported.

Tended brings these parts of my life together. It is a more thoughtful approach to caregiver placement and support, combining discernment, practical guidance, and human connection.

Because important relationships deserve tending.

— Natalia
Founder of Tended